One of my main accomplishments at Seirus® was creating Branded Packaging. The large family of products proposed a challenge needing to clearly distinguish differentiation between products and the use of different technologies. I.E. A full head garment vs. a face mask alone. Gloves with different insulation but may also contain touch-screen capability.
PRIORITY OF BRANDED PACKAGING: CLEAR INDICATION OF THE SEIRUS® BRAND ACHIEVED BY UTILIZING THE LOGO AND "SEIRUS ORANGE" TO STAND OUT ABOVE THE SHELF HOOK. SOME RETAILERS HAVE MULTIPLE BRANDS ON THE SAME SHELF SPACE. INCORPORATING THE IDEA OF FOLDER TABS IN A BINDER, THE BRAND STICKS OUT ABOVE OTHER PACKAGES. VISIBLY ENSURING THE PRODUCT WILL NOT GO UN-NOTICED.
DIFFERENTIATING SPECIFIC SIZING: DESIGNING PACKAGING FOR WOMENS SPECIFIC FIT. SURE SIMPLY LISTING 'WOMENS FIT' ON THE PACKAGE WILL DO IT, BUT NOT EVERY CONSUMER MAY BE AWARE THE SPECIFIC SIZING EXISTS. VISIBLY, THE DIFFERENCE FROM ACROSS A ROOM IS CRYSTAL CLEAR.
INTRODUCING NEW TECHNOLOGY TO EXISTING PRODUCTS: GARMENT MATERIAL WILL ALWAYS BE MADE SLEEKER, THINNER, MORE LIGHT-WEIGHT WHILE PROVIDING THE SAME PERFORMANCE. INTRODUCTIONS NEED TO BE BOLD AND ACCEL FORWARD. ONCE ESTABLISHED, THE CONTINUITY CAN EXIST AMONG THE OTHERS AS PART OF A FAMILY.
DESIGN IS NOT JUST ABOUT CREATING NICE IMAGES. DESIGN IS A THOROUGH PLAN WITH INTENTION AND PURPOSE. TAKING CONSIDERATION OF PROBLEMS THAT MAY ARRISE AND WORKING TOWARD THEIR SOLUTIONS. CONCEPTUALIZING WHILE EXPERIENCING TRIAL & ERROR. CREATING COMPOSITION WITH SKILL AND ATTENTION.
NOT ALL ACTIVITIES IN THE COLD ARE AS LEISURELY AS SKIING. THE SAME COLD WEATHER PROTECTION IS NECESSARY FOR WORKING IN FRIGID TEMPERATURES. THE H.W.S. LINE OFFERS SAME PRODUCTS USING REALTREE® CAMOUFLAGE PATTERNS TO COMPLETE YOUR GEAR. TOUGH, FLAME-RESISTANT MATERIALS PROVIDING SAFETY SUITABLE FOR THE JOB.
DISCLAIMER: ALL IMAGES, PRODUCTS, NAMES ARE TRADEMARKS OF SEIRUS® INNOVATION. I DO NOT OWN LICENSING LISTED ABOVE.