HomeTown Realty was looking to expand their services and provide support for a growing number of families in California faced with problems finding adequate affordable housing. Specifically Military Housing Communities are unable to provide enough housing to the large number of active duty families. HomeTown Veterans is here to help.
THE MAIN FOCUS WHILE CREATING THESE COMPS WAS 'PROTECTION'. THE SHIELD ICON AS AN OBVIOUS CHOICE, HOWEVER, STARS AND STRIPES REPRESENTING WHAT IS BEING PROTECTED. THE CLIENT SHARED THIS IDEA AND WANTED TO PURSUE WITH OPTIONS B & D.
WITH OPTIONS B & D CHOSEN, THE CLIENT FELT THEY NEEDED A LITTLE MORE REPRESENTATION OF PROTECTION. SUGGESTING TO ADD A WORN, SCRATCHY TEXTURE TO REPRESENT ADMIRABLE HARD WORK. THRIVING ON POSITIVE FEEDBACK AND DIRECTION, I PRODUCED REVISED VERSIONS OF THEIR CHOICES.
THE FINAL RESULT.