HomeTown Realty was looking to expand their services and provide support for a growing number of families in California faced with problems finding adequate affordable housing. Logos that are inviting with a strong graphical message of their empathy towards these families in need.
HOMETOWN REALTY IS WELL AWARE OF THE DIFFICULT SITUATIONS FAMILIES FACE FINDING HOUSING AND ARE READY TO HELP. MYSELF, BEING BORN & RAISED IN CALIFORNIA, WAS INCLUDED IN THESE HARDSHIPS. I DESIRED TO CREATE THE LOGO TO APPEAR SOFT AND WELCOMING WHILE PORTRAYING AN ENCOURAGING MESSAGE OF SUPPORT.
THE CLIENT CHOSE THIS OPTION AS THE BEST REPRESENTATION OF THEIR GOAL. SIMILARLY, THE RIBBON ICON HAS ALREADY ESTABLISHED ITSELF AS A WELL KNOWN SYMBOL OF SUPPORT FOR CANCER SURVIVORS AND TROOPS OVERSEAS. THE POSITIVE FEEDBACK I RECEIVED MADE ME FEEL AS IF I WERE PART OF THEIR GOAL OF HELPING OTHERS.