Davante Alexander, a fairly new Realtor in San Diego at the time, was building his entrepreneurial reputation. Yearning for a new logo presence, his original logo needed a necessary upgrade. Aside from the medium it was created on, the main problem was it read as 'A.D.' , not his initials 'D.A.' The final result completely satisfied the client and provided more confidence in joining the massive realtor market.
ALTHOUGH THIS CLIENT DID LIKE THE DIRECTION OF OPTIONS A & B, HE WAS IMPRESSED WITH THE LAYOUT OF OPTION C. PERHAPS IT WAS A CLOSER REPRESENTATION OF THE EXISTING LOGO? OR, MAYBE IT BETTER CAPTURED HIS ORIGINAL INTENSION? EITHER WAY, HE WAS VERY PLEASED AND EXCITED TO DISPLAY HIS NEW ENTREPRENEURIAL IDENTITY.
FINAL RESULT